How to Write a Book That Doesn’t Suck and Will Actually Sell: The Ultimate, No B.S. Guide to Writing a Kick-Ass Non-Fiction Book, is a short, breezy intro to whipping out short, breezy, and highly-focused how-to, niche-market ebooks to sell on Amazon.
I might hastily add that this is far from a comprehensive work on writing and publishing authoritative non-fiction, but that’s part of Rogan’s point and purpose: sometimes (nowadays, often) readers are looking for quick-and-dirty (and cheap) information on a very specific subject. They haven’t the time, patience, or funds to buy and read comprehensive works. They want just-the-facts, give-me-the-high-points info that doesn’t necessarily come with a graduate degree, but from life experience about a narrow subject.
In Rogan’s view, everyone knows something that’s worth sharing with others in easy-to-access ebook form. He also believes that sharing this information, particularly in serial form, can provide a steady stream of passive income. This book is about writing that type of material.
While critics of “throwaway” (consume-and-delete) e-books may lament the collapse of literary culture these products may betoken, and I truly get that, as a born-and-bred perfectionist who can easily talk herself out of publishing anything because it isn’t the last word on a subject–as if anything could be–I find Rogan’s hyper-confident Just-Do-It advice helpful and even medicinal.
It reminds me that I have a half dozen or so half-written and wholly unpublished projects on niche subjects languishing in my Documents folder that might prove useful to others and modestly profitable to myself, if only because there’s almost nothing else out there on the subject.
If you’re in the same boat, Rogan’s wee book is a decent start, for all its occasionally annoying cheekiness.[A quick note about the audiobook, which is available on Audible/Amazon: I profited from listening to it, and even enjoyed it, but stumbled a number of times over the narrato’s apparent laziness in failing to find out how to pronounce words like “Anna Karenina” and “ezine,” among others. A little annoying.]